I undertook a root-and-branch content audit of cutcarbon.info for CITB, to accompany a stylish redesign. The result is accessible, accurate, up-to-date content that delivers crucial information about low carbon construction. My editorial system ensures content is consistent, accurate and in plain English. Topical content includes my exclusive interview with Kevin McCloud, which increased traffic to the site by 144%. My interview with government energy secretary Ed Davey underlined his support for the Cut the Carbon campaign.